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Success Stories

Employment for Rural Youth

A Success Story from the Creative-Times website

SRI LANKA, 2009-03-12

Over the past 18 months, 6,621 youth, many from rural areas, have undergone a unique workforce skills development training through the Accelerated Skills Acquisition Program (ASAP), made possible with support from the U.S. Agency for International Development.

A 28-month initiative, ASAP is designed to strengthen the workforce skills and marketability of unemployed Sri Lankan youth, while improving the quality of training they receive at vocational training centers. ASAP is implemented by Creative Associates International, Inc.

“The difference between ASAP and someone you hire off the street is that ASAP candidates are able to work as a team, show commitment. They have a plan, a goal, a vision,” said Susil de Alwis, General Manager of The Privilege Hotel, who says that despite a six percent unemployment rate, he has a difficult time finding qualified personnel.

But thanks to ASAP, the pool of qualified applicants has improved.

“One of the boys I hired came from an extremely poor village,” Alwis said. “Having little exposure to the job market, he had little confidence in his abilities. But having gone through ASAP, he now has the potential to be a general manager. I think ASAP motivates people to go to greater heights.”

Western Sri Lanka provides 51 percent of the country’s GDP, while the rest of the country’s eight and mostly rural provinces make up the other 49 percent. This imbalance comes from inadequate educational opportunities for rural youth, which in turn impacts economic opportunities for that region.

Many youth also lack a fundamental understanding of the job market. “They [rural youth] thought that private organizations were for posh people only, and people from Colombo,” said Neil Bogahalande, General Manager, Group Human Resources of the Browns Group describing his experience working with ASAP beneficiaries.

“We told them, gone are the days when an employer paid you a favor by giving you employment,” Bogahalande said. “The employer is not doing you a favor by hiring you, the job is a mutual benefit to both of you and there is no need to feel inferior or bad about asking for employment. You are giving your services.”

ASAP’s training is helping to change attitudes. ASAP’s custom-made curriculum can be applied for a five-day, ten-day or twenty-day period of training. “As a trainer, I have found ASAP to be very different and impactful from other more traditional trainings,” said Ms. R. Subajini, the Career Guidance Officer at the Batticaloa Technical College. “ASAP is very specific, in that it focuses on the skills required in the job market, skills lacking in our country.”

According to managers at the Institute for Data Management, an ASAP training partner which specializes in computer education, the program provided a range of opportunities to reinforce the importance of education, teaching them effective communications skills as well as confidence building exercises.

To those who have undergone training, ASAP has proven to be a motivating way forward in light of Sri Lanka’s tough economy.

“I want to extend my gratitude to USAID/ASAP for giving me this opportunity,” said Harshini Dhramasinghe, Trainer at the National Apprentice and Industrial Training Authority in Anuradhapura. “I was incapable of expressing myself in public. I was very shy, but today I’m here addressing you. It is an honor addressing you all with such confidence. I overcame my lack of self-confidence through ASAP. I remember the day when I joined ASAP. When asked to speak out, I could not express myself. I could not set goals and didn’t know how to face an interview.

“ASAP built my self-confidence, now I’m ready to face the global market place. “

— Alexandra Pratt in Washington, D.C. and Gayani Sylva in Sri Lanka

 

Thousands of young people attended ASAP Career Days in eastern Sri Lanka, a USAID-funded program.  Job seekers received training on interview skills before they met with local employers.

Thousands of young people attended ASAP Career Days in eastern Sri Lanka, a USAID-funded program. Job seekers received training on interview skills before they met with local employers.



 
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